SUCCESS STORY

Cam Hotel

Cam Hotel has been operating as a thermal hotel concept in Ankara Kızılcahamam since 2014 and is located in Soğuksu National Park. As one of the most preferred thermal hotels in Kızılcahamam, we continue to carry out digital marketing, SEO, content marketing and digital advertising activities within the scope of our collaboration with Cam Hotel.

Services Provided

Digital Ads

Digital Consulting

SEO

Content Marketing

Impressum

Brand Strategist:
Brand Manager:
Digital Ads Specialist:
SEO:

Melisa Akınsal
Duygu Ekim
Şerife Aytekin
Yağmur Çiftçi

Main Challenges

Intense advertising competition in the market where Cam Hotel operates is one of the main challenges. The brand needed digital marketing and advertising support, and we identified the following key digital problems:

• Seasonal fluctuations in demand for thermal hotels causing a drop in reservation volume during certain months,

• Highly competitive advertising landscape in both local and national markets, leading to declining visibility in competitive positions,

• Declining CTR and conversion rates in digital ads repeatedly shown to the target audience,

• Users visiting the hotel's page but not completing a reservation,

• Heavy website traffic failing to generate any conversions.

Success Story

Solutions We Developed

We developed a strategy together with Cam Hotel that included optimizations in Digital Marketing, Ads, SEO and content, addressing the identified challenges with the following solutions:

• We narrowed target audience and demographic segments to focus on users most likely to make a reservation,

• We added native ad models to reach a wider yet conversion-oriented audience, increasing visibility,

• We created special campaigns for users with a high tendency to make phone reservations,

• We developed retargeting optimizations tailored to users who visited the site but did not make a reservation,

• We tested custom headlines emphasizing discounts, deals and campaigns for users with high site-visit potential,

• We optimized both ad impressions and website experience for mobile conversions,

• We set up WhatsApp-redirect campaigns to reach users instantly,

• We developed Reels-format video creatives to boost visual engagement,

• We strengthened reservation guidance with popups configured by location or user behavior.

Mid-Holiday Salt Room Popup

Data shows that the popup published between November 4–17 achieved a total of 43,633 impressions while generating 2,767 conversions (phone call click conversions). This resulted in a 6.34% conversion rate.

Ankara Regional Campaign Popup

Out of a total of 83,167 impressions, 4,505 conversions (call button clicks) were achieved. A 5.42% conversion rate was attained.

Success Story

Strong Conversion in Digital Advertising Through Strategic Optimizations

Through the digital advertising frameworks we implemented together with Cam Hotel, we aimed to reach the right user at the right moment and increase conversion rates. By using the advertising budget more efficiently, we ensured the brand stood out in the highly competitive thermal and conservative hotel market.

294,000+

We brought 29% growth in the number of new users reaching the hotel.

150,000+

We increased WhatsApp Call – Reservation actions by 11x for users approaching a reservation. We boosted phone reservations by 103% with call-directed campaigns.

+133%

133% Increase with 68,900 conversions. We achieved a 133% increase in conversions through strategic optimizations.

-34%

Cost/Conversion decreased by 34% — we achieved more conversions using the same budget. With 6% additional traffic from Taboola, we pushed engagement to 72%.

Our newly structured digital campaigns aimed not only to reach more users but also to improve the user experience. In this context, we targeted making it easier and faster for visitors to navigate to the site and complete the reservation steps.

Throughout our management of Cam Hotel's digital marketing, we laid the foundations of its digital growth infrastructure. We aim for the same success for all our brands and continue to produce lasting results with appropriate digital marketing strategies.

Our other success stories.

Liva Pastacılık

Liva Pastacılık: Our e-commerce brand for which we provide digital marketing consultancy, search engine optimization and digital ads services.

%5.79

E-Commerce turnover conversion rate

+4.500

monthly orders

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TCDD Taşımacılık

Website UI/UX design, software development and search engine optimization (SEO) services.

+%24

Increase in conversion rate

+%125

Organic traffic growth