Pinduk
Pinduk, a brand contributing to domestic production with over 35 years of experience in hazelnut cultivation, gained a new digital identity in 2025 through a collaboration with Flatart Agency. With SEO, social media management, and digital ADS efforts, the brand has achieved a noticeable momentum in organic traffic growth. While strengthening its engagement with its target audience, it demonstrated sustainable growth in the digital market.
Challenges
- • Pinduk's sector share in the organic traffic pie was below 1%,
- • 64% of traffic was brand-focused, limiting the acquisition of new customers,
- • Low national brand awareness volume, with consumers having limited access to the product,
- • Low rankings for sector-based target keywords — generally appearing on pages 2–10 in search engines.
Solution
As Flatart Agency, we developed a comprehensive and multifaceted strategy focused on Pinduk's brand awareness and digital presence:
- • We built target audience personas aligned with the brand using digital data insights,
- • New channels capable of connecting the brand with its potential audience were integrated into the strategy,
- • With the new acquisition channel strategy in place, we restructured the category hierarchy to be user- and search-engine-friendly, and defined relevant product groups more accurately,
- • We optimized each category and subcategory according to targeted commercial keywords, increased organic visibility, and prepared content aligned with user intent,
- • We completed the conversion funnel by gaining rankings for purchase-intent searches, directing traffic toward sales.
Organic Traffic
Increase
Add-to-Cart
Conversion Increase
Return on Ad Spend from paid channels
New User
Count Increase
Impressum
- Marketing Manager:
- Digital Ads:
- SEO:
- Website Development:
- Content Writer:
- Designer:
- Social Media Manager:
Elifsu Aktaş
Duhan Vatansever
Yağmur Çiftçi
Büşra Kanat
Barış Yüksel
Başak Gümüş
"Working with Flatart on our digital marketing process was highly productive from start to finish. They truly understood our brand and goals, guiding us correctly on ad management, content language, and strategy. They shared every step transparently throughout the process, responded quickly, and were always reachable. Thanks to both their creative perspective and results-oriented approach, we saw tangible benefits in a short time. A team that knows its craft, inspires confidence, and is a pleasure to work with."
62% Organic Traffic Growth
in a 3-Month SEO Period
One of the main challenges of the Pinduk brand, whose technical and content SEO we undertook, was having a sector share below 1%. Within the solution recommendations we developed to address this issue, we incorporated SEO and content marketing. Through technical SEO efforts, we completed:
- • keyword research,
- • category-product-blog segmentation,
- • sitemap and robots.txt updates,
- • site speed and image optimizations,
- • UX improvements,
- • new categories & footer optimization and user experience enhancement work.
Through content marketing that supports SEO and aims to increase the brand's organic traffic, we prepared SEO-compliant content specific to main and subcategories. We also achieved growth in organic traffic and visibility through blog content that prioritizes SEO and UX experience.
Rising Rankings for
Sector Keywords
For high-competition sector terms such as hazelnut, hazelnut flour, and roasted hazelnut — the brand's key sales categories — we performed technical improvements, content optimization, and page-level performance tracking. As a result of our optimizations, the brand achieved significant position gains for its primary keywords.
Optimizing category and subcategory pages according to commercial search queries also provided a critical advantage for the brand in capturing users with purchase intent. Through all the SEO and content optimization work performed, Pinduk both expanded its organic visibility and strengthened its competitive position in the industry.
253% ROAS with Digital Ads —
Outstanding Performance
Advertising Channels
In the digital advertising optimizations carried out (Meta + Google Ads), we modeled the target audience suited to Pinduk's product range. Campaigns were also redesigned based on segments with a propensity to purchase. As a result of the optimizations, within the first three months, the advertising campaigns reached a 253% ROAS (Return on Ad Spend). This allowed the brand to use its advertising budget far more efficiently and significantly increased the volume of traffic converting to sales.
During the August–October 2025 period, the advertising campaigns run for Pinduk delivered remarkable results in both visibility and conversions. We ensured that ad spend reached the right audience segments, and the following results emerged:
Conversion-Driven Growth
Through Digital Ads
The quality traffic directed to the site through digital advertising campaigns also brought a noticeable improvement in overall user flow. Over the three-month period:
- • 27,448 new visitors were acquired to the site,
- • Consistent momentum was achieved across all conversion steps — first product interaction, add-to-cart, and purchase,
- • A 69% increase was achieved in purchasing behavior,
- • Ad-sourced sessions were restructured by the SEO team, reaching higher engagement through page structure and content optimizations.
Through all our work, we ran a comprehensive digital marketing process for Pinduk that increased organic traffic, strengthened sales-focused conversions, and raised brand awareness. Our comprehensive and successful efforts also formed the foundation of Pinduk's sustainable digital growth infrastructure.
We aim for the same success for all our brands and continue to produce lasting results with suitable digital marketing strategies.
Our other success stories.
Liva Pastacılık
Liva Pastacılık: Our e-commerce brand for which we provide digital marketing consultancy, search engine optimization and digital ads services.
E-Commerce turnover conversion rate
monthly orders
TCDD Taşımacılık
Website UI/UX design, software development and search engine optimization (SEO) services.
Increase in conversion rate
Organic traffic growth
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