Toyota Turkey
Toyota Turkey represents the Japanese automotive brand's legacy of quality and sustainability in the Turkish market. With its wide model range, hybrid technologies, and strong dealer network, it is one of the leading players in the industry. Through our collaboration with Flatart, the brand achieved exponential year-on-year growth in its goals of reaching users and increasing visibility in the digital space.
We aimed to proactively adapt to the rapidly changing dynamics of the automotive sector — especially AI-based searches. This approach enabled Toyota to both reach users more effectively and prepare for the search trends of the future.
Challenges
- • Despite its strong position in branded searches, insufficient visibility in high-volume non-brand queries.
- • Content cannibalization occurring between campaign and price-focused pages.
- • Lower visibility and awareness in the commercial vehicle segment compared to competitors.
- • Integration of new pages — such as calculation tools, vehicle finder, and dealer pages — into the site.
- • The need to adapt to a new format during a period when search engines are being reshaped.
Simay Akkurt Çetin
Yağmur Çiftçi
Büşra KanatSolutions Applied
• New page structures were created aligned with user search intent.
• Pages experiencing cannibalization were identified and separated, with optimizations applied to the correct pages.
• Metadata and content structures were reorganized to align with search intent and remain up to date.
• All newly launched pages were technically and content-wise optimized before publication.
• External signals supporting brand authority were strengthened through competitor analysis and strategic efforts.
• Core Web Vitals optimizations and site speed improvements were carried out.
• Content depth, internal linking structure, and technical signals for the commercial vehicle segment were optimized accordingly.
• Content structure and technical infrastructure were restructured to be citable in AI-based search results.
55% Organic Traffic Growth and
Preparation for the AI Era
55% increase in organic traffic
achieved through user experience strategies
Page structures focused on search intent and the applied technical improvements brought about sustainable growth in both visibility and traffic.
Visibility achieved across
107,000+ keywords
By increasing our visibility in commercial vehicle, campaign, and price-focused queries, we achieved first-page rankings in highly competitive areas.
Organic channel's share of total traffic
rose from 45% to 52%
Organic traffic share increased by achieving significant ranking gains for high-volume, high-conversion non-brand keywords focused on campaigns, pricing, and commercial segments.
* Results cover year-over-year comparisons (YoY) for the last 12 months — 2024 vs. 2025.
A Toyota Ready for
AI Searches in 2026!
The AI search visibility preparations initiated in 2025 positioned Toyota Turkey to be visible in next-generation search results as it entered 2026. Content was structured so that AI models could crawl it and cite it as a source in their responses.
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